Social Media Campaign
Client: JBL Singapore
MADE TO BE HEARD
JBL wanted to reach a wider audience with their new portables series (but still stay cool and on-trend). With a digital surveillance art direction, we put together a mix of lifestyle an transition content targeted at different psychographics - from skaters and dancers, to the street fashionista - all while making their products look cool and fresh.
My Role:
Art Direction, Ideation, Concept Development
Agency:
The Social Arm
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